The things I have worked on are:
Keyword Placement of Bi’Tulum Post
I placed the focus keyword at the beginning of the Meta title.
While optimizing the meta title, I kept the title length fixed along with the keywords. I made the title 49 characters long.
I placed the focus keyword at the beginning of the Meta description. I create a 140-character description. I put the focus keyword first.
I placed the focus keyword at the beginning of the URL.
I have placed the focus keyword at the beginning of the introduction. I maintained the density of the Focus keyword. We can’t over-repeat it, if we do then Google will give punishment.
I placed the focus keyword in the Subheadings.
I couldn’t put keywords in the subheadings to maintain topical authority in the content.

Image SEO
I also did image SEO.
I optimized:
Image file name,
Image title, subject, ratings, tags, comments, author, copyright, alttag, description.
